wejetset

Established in 2007, wejetset brings together products and information for smart international travelers. Their curated shop sells high-utility design-centered travel products, while their online and print publications keep travelers inspired and informed.

Smyrski Creative helps wejetset build direct links and connections to their customers. We're attentive to wejetset's tone and style as we oversee production of wejetset's printed magazine City Notes, the direction of its online video pieces Travel Chronicles, as well as the creation of brand collateral, media kits, newsletters and other online assets.

Part interview and part travel guide, City Notes takes its readers on inside tours of the world's great metropolises through the eyes of the creative professionals who live there. It’s an idiosyncratic close reading, an interview with a place via the loyalty and loves of some of its most knowledgeable ambassadors. In each edition of City Notes, wejetset takes its readers on a tour of a city, where the host highlights their favorite places to eat, stay, see, relax and live.

Travel Chronicles is an editorial feature for wejetset’s online magazine. Through open and casual conversation it highlights how travel has shaped the talents, perspectives and experiences of creative and business professionals worldwide. Each edition features text and video from the interview.

Twice a month, wejetset distributes its newsletter to a growing subscriber base. With more then 30,000 subscribers, wejetset reaches an influential global audience that are observant, share their ideas, and live life on the move.