Bloomsday Herald

Each year on June 16th the Rosenbach Museum and Library celebrates Bloomsday; the holiday which recounts the life of Irish writer James Joyce and on which the events in his novel Ulysses are relived. Instead of creating a traditional pamphlet for the event, Smyrski Creative collaborated with writer Matt Schwartz to take a different approach. We created this unique newspaper that serves as a program for the days activities, a guidebook to the area surrounding the Rosenbach musuem and a take home memory piece.